This Privacy Policy describes how your personal information is collected, used, and shared when you visit or purchase from www.brk-fishing.com—the "site".
BRK FISHING guarantees the use of your personal data of address, payment, and content of the request, only to process the orders made, and therefore, are not disclosed in any way. Regarding data traffic security, all navigation performed on our site and transactions involving payment, whether by credit card or not, will be encrypted with Secure Socket Layer (SSL) technology. This feature means that only the store can access this information and no one else. When you fill in the data and send it to us, they are encrypted, making it unrecognizable on the Internet, ensuring confidentiality.
PERSONAL INFORMATION WE COLLECT
When you visit the site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the site, and how you interact with the site. We refer to this automatically-collected information as "device information".
We collect device information using the following technologies:
- "Cookies" are data files placed on your device or computer and often include a unique anonymous identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the site, and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the site.
Additionally, when you make a purchase or attempt to purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information—including credit card numbers—email address, and phone number. We refer to this information as "order information".
When we talk about "personal information" in this privacy policy, we are talking both about device information and order information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the order information we generally collect to fulfill any orders placed through the site. This information includes processing your payment info, arranging for shipping, and providing you with invoices or order confirmations. Additionally, we use this order information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the device information we collect to help screen for potential risk and fraud, particularly your IP address, and more generally, to improve and optimize our site. For example, by generating analytics about how our customers browse and interact with the site and assess the success of our marketing and advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal data as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site -- you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or another lawful request for information we receive, or protect our rights otherwise.
BEHAVIOURAL ADVERTISING
As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our site's data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you want to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you—for example, if you make an order through the site—or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the site, we will maintain your order information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.